Copy Writing

Copy Writing

Content is ki... oh, you know the cliche as well as I do. But while the expression may be hackneyed, it does contain truth. 

In today’s digital world, a business can't exist without an online presence. And even if it’s the simplest, one-page website imaginable, that presence requires content. To be great, that content must be clear, concise, error-free, current, and, most importantly, engaging. Not to mention that it must authentically and consistently reflect your brand. 

But don't worry. That doesn't mean you need Hemingway to write your copy - you only need me. From Tweets to landing pages, e-newsletters to blog posts, white papers to webinars, Help content to user guides - I've got you covered.

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Copy Editing

Copy Editing

I take copy editing seriously.  There's nothing more embarrassing than launching a new piece of content only to have the first round of customer response focus on the errors. Keep the focus squarely on you and your business by making sure every word is thoroughly proofed and edited the copy before it goes live.

I can focus on fixing only grammar, punctuation, spelling, and typos or I can dive deep to translate business jargon and 'tech speak' into plain language. I can also offer the full-meal-deal, including all of the above plus substantive edits to improve structure, flow, clarity, and formatting for readability. The choice is yours.  

Whichever you choose, I will work closely with you throughout the process to ensure voice and tone remain authentically yours.

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Content Audit

A content audit will document, analyze, and report on all your existing content, providing a map of your customer's journey end-to-end, from discovery to conversion.

Approaching your site from the perspective of a first-time user, I'll evaluate ease-of-use, structure, and navigation, while identifying content gaps and barriers to conversion, and concluding with actionable suggestions on how to both fill those gaps and improve the content you already have.

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Social Media | Community Management

Social Media | Community Management

Social Media can be a boon to brand awareness and customer engagement. It can also be a huge time-suck and a financial drain, as reach and returns continuously diminish. That's why it's so important to have a strategy.

Deciding which platforms to focus on, planning how, when, and what to post, and finding the right tools to do the job, will not only save you time and frustration but will also increase your ROI. I can help you develop your strategy and get you started on implementation. And if you're really pressed for time, I can manage your Social Media presence for you.

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