Copy Writing

Copy Writing

Content is ki... oh, you know the cliche as well as I do. But while the expression may be hackneyed, it does contain truth. 

A website can't exist without content and to be great, that content needs to be clear, concise, error-free, current, and, most importantly, engaging. Not to mention that it must authentically and consistently reflect your brand.

But don't worry - that doesn't mean you need Hemingway to write your copy. From Tweets to landing pages, e-newsletters to blog posts, Help content to user guides - I've got you covered.

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Copy Editing

Copy Editing

I take copy editing seriously.  There's nothing more embarrassing than launching a new piece of content only to have the first round of customer response focus on the errors.  Ensure the focus remains squarely on you and your business by thoroughly proofing and editing the copy before it goes live.

I can edit gently, fixing only grammar, punctuation, spelling, and typos. I can translate business jargon and 'tech speak' into plain language. Or I can offer the full-meal-deal, including all of the above plus substantive edits to improve structure, flow, clarity, and formatting for readability. The choice is yours. 

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Social Media | Community Management

Social Media | Community Management

Social Media can be a boon to brand awareness and customer engagement. It can also be a huge time-suck for what often seems like minimal results. That's why it's so important to have a strategy.

Deciding which platforms to focus on, planning out how, when, and what to post, and finding the right tools to do the job, will not only save you time and frustration but will also increase your ROI. I can help you develop your strategy and get you started on implementation. And if you're really pressed for time, I can manage your Social Media presence for you. In fact, I'd love to - that's kinda my thing. 

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Microsite Design

Microsite Design

I'm not a web designer, let me admit that right up front. But if you're looking for a mobile-optimized website with a clean, simple design, one that can be built relatively quickly and inexpensively, I can help with that. You'll even be able to maintain your site yourself - no coding required.

I create microsites - typically 1 to 4 pages - using a variety of content management systems, including WordPress, Squarespace, PageCloud, Weebly, and Wix. Whether you need an online resume, a portfolio to showcase your work, or a multi-page site to promote your products or services, I can have you up and running in no time.

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UX/UI Audit

Looking to improve your website's performance? A User Experience / User Interface audit will reproduce, analyze, and report on your customer's journey end-to-end, from discovery to conversion. 

Approaching your site from the perspective of a first-time user, I'll evaluate ease-of-use, structure, and navigation; identify bugs, pain-points, and barriers to conversion; and conclude with actionable suggestions for improvement. I'll also proof/edit every word of existing copy along the way. I can provide a high-level overview or do a deep-dive that includes market research and competitive analysis.  

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