In today’s digital world, a business can't exist without an online presence. And for every business, from a startup with a simple, one-page website to a Fortune 500 company, that presence requires content. To be great, that content must be clear, concise, error-free, current, and, most importantly, engaging. And on top of all that, it must authentically and consistently reflect your brand.
But don't worry. That doesn't mean you need Hemingway to write your copy - you only need me. Working closely with your own subject matter experts, I’ll deliver quality content projects end-to-end, from conception to writing, revision to SEO optimization, including copy for ad, social, and email campaigns.
From Tweets to landing pages, thought leadership bylines to blog posts, white papers to webinars, Help content to user guides - I've got you covered.
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I take copy editing seriously. There's nothing more embarrassing than launching a new piece of content only to have the first round of customer response focus on the errors. Keep the focus squarely on you and your business by making sure every word is thoroughly proofed and edited before the copy goes live.
I can focus on fixing only grammar, punctuation, spelling, and typos or I can dive deep to translate business jargon and 'tech speak' into plain language. I can also offer the full-meal-deal, including all of the above plus substantive edits to improve structure, flow, clarity, formatting for readability, and SEO optimization. The choice is yours.
Whichever you choose, I will work closely with you throughout the process to ensure voice and tone remain authentically yours.
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Beginning with a content audit to document, analyze, and report on your existing content, I’ll provide a map of your customer's journey end-to-end, from discovery to conversion. I'll evaluate your content for ease-of-use, clarity, and structure to identify gaps and barriers to conversion. I’ll conclude by providing you with an actionable strategy for improving and repurposing the content you already have, as well as for creating new content to fill those gaps while building your brand’s credibility.
And if you want, I’ll even stick around to help you implement that strategy.
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Social Media can be a boon to brand awareness and customer engagement. It can also be a huge time-suck and a financial drain, as reach and returns continuously diminish. That's why it's so important to have a strategy.
Deciding which platforms to focus on, planning how, when, and what to post, and finding the right tools to do the job, will not only save you time and frustration but will also increase your ROI. I can help you develop your strategy and get you started on implementation. And if you're really pressed for time, I can manage your Social Media presence for you.
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